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Electric Generators Direct Unveils New Design

Online Superstore Reinforced for Upcoming Hurricane Season

BOLINGBROOK, IL (June 01, 2008) - Hurricane season officially starts today. Most retailers brace for the big storms by battening down the hatches., however, isn't your ordinary brick and mortar retailer. During a disaster, the online generator superstore goes into hyper-drive. Web traffic skyrockets, and generators sell out faster than concert tickets.

In preparation of Hurricane season, Power Equipment Direct today replaced its 5-year-old web site with a brand new web store with a reinforced infrastructure and customer-friendly features.

"We went beyond a cosmetic facelift," said Jon Hoch, founder of Power Equipment Direct. "The site went through a complete structural overhaul."

The redesigned virtual store was strategically enhanced to withstand the massive influx of traffic immediately following a disaster - like a hurricane or ice storm.

The new site now offers even more robust features to help customers quickly pick the perfect generator, including:

Real-Time Inventory
During a massive power outage, generators literally sell out in seconds. While other web sites simply take backorders, the new displays Real-Time Inventory, helping customers order a generator that's actually in stock.

Priority Shipment
The web site also offers Priority Shipment service to rapidly reduce transit times on emergency generators - which cannot be shipped on an airplane. guarantees that in-stock generators will ship the same business day if ordered before 3 p.m. EST for a $50.00 service fee.

Expedited Delivery now offers Expedited Delivery for customers in a hurry to get their accessories. Any in-stock generator accessory is eligible for Three-Day, Second-Day or Next-Day Air delivery service.

Storm Stories
Product reviews are nice. Storm Stories are even better. Customers can now upload their own disaster photos along with product reviews, how-to advice and recommendations.

Quick Search offers more than 150 different generator models. Customer can now narrow their selection in seconds with four mouse clicks.

Side-by-Side Comparison
Customers can now compare up to 4 generators side-by-side with the site's new comparison tool, helping customers pick the perfect generator.

Electric Generators Direct specializes in the following categories:

* Natural Gas Generators
* Quiet Generators
* Transfer Switches
* Home Generators
* Home Standby Generators
* Camping Generators
* Tri-Fuel Generators
* Gas Generators
* RV Generators
* Manual Transfer Switches
* Portable Generators
* Generac Generators
* Propane Generators
All media queries directed to:
Chris Isit
Power Equipment Direct, Inc.
800-710-7499 x301

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